We are excited to have Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy, speaking at the upcoming PSFK Conference San Francisco 2008. Rohit will be speaking on our “Using It” panel along with George Parker (AdScam), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Adrian Ho (Zeus Jones),discussing the use of social media in business.

First, who are you and what do you do?

I’m a writer, speaker, author, blogger and marketer. I just wrote a book called Personality Not Included which is all about why brands need to have a personality and how to use your personality in marketing to stand out. For the last three years, I have also published the Influential Marketing Blog Influential Marketing Blog which is rated among the top 50 marketing blogs in the world on the Power150 list from AdAge. My day job is to lead the marketing team as part of Ogilvy’s 360 Digital Influence team.

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