PSFK Conference SF began with a thought-provoking presentation from Ed Cotton (BSSP, Influx Insights), speaking on why trends and inspiration matter – and how you can judge and use them. Some key points:

– Trends are themes and attitudes that can be tracked over time. Not fads.

– The artist is like a sponge, picking up stuff from everywhere. How do you compete for their attention? How can you help the artist?

– 9 inspiration themes – Envy, Improvisation, Combinations, Looking backwards, Frustration, Timing, White space, Out of context, Insight driven

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