Londonist has a fascinating interview with Dave Birss and Lea Simpson who run the store Unchained – a website that helps shoppers find independent stores in London. It’s worth a good read – we particularly picked up on the young chaps’ focus on the celebration of the ‘quirk’:

We think great independent shops are sexy. And just sticking to the same old, big brand, multi-national chain stores is dull, dull, dull. Like eating an English breakfast on holiday in Spain. It’s predictable and something you could have anywhere.

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