Denmark’s Roskilde Music Festival has integrated recycling into the fabric of their 4 day event with the help of that great motivator – money. Collection stands are on hand to take in cups, cardboard, drink containers and more. Rewarded with a cash refund of approximately 10p or 20 cents per bottle, festival goers can clean up in more ways than one. Many attendees have recouped the cost of their ticket while helping keep the environment clean. It’s reported that 97% of cups used at Roskilde’s concession stands are brought back for recycling. At the end of the 80,000 person event, the staff collects abandoned air beds, stereos and sleeping bags for donation and recycling. Over 1,600 sleeping bags were donated to the homeless.

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