Simplicity Wins in D&AD Student Awards

Simplicity Wins in D&AD Student Awards
Advertising
Nicko Margolies
  • 16 july 2008

Chi Shing Lo, a student at the UK’s De Montfort University edged out the competition with a simple cellular phone design that sparked interest from Orange, the major UK mobile company. Among 388 entries into the D&AD Student Awards, the simplicity and uniformity of Shing’s design was singled out for the grand prize.

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