Ama Kip Kip, is possibly one of South Africa’s hottest underground t-shirt labels and has been driven almost entirely by word of mouth and use of Facebook (their brand website is just a holding page). Ama Kip Kip means multi coloured popcorn, the snack of choice in Jo’burg’s minibus taxis. Only available from a small store in Rosebank Mall, Jo’burg (which also sells Bape sneakers and “replica” Kanye West style shutter shades) Ama Kip Kip is leading the pack of a number of similar homegrown brands that operate in the same way. Although they have their roots in township and inner city culture their Facebook page is a key marketing tool and attracts hundreds of fans – many of them posting images of themselves sporting the tees.

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