Surprise! Hit Song is Secretly a Commercial
R&B singer Chris Brown has a top 10 hit out at the moment called “Forever”. It’s actually number 3 on the Billboard Hot 100 right now, and it’s gaining in popularity. It may even reach #1.
The strange thing is, “Forever” is part of a deep mental product placement scheme. Brown is one of three pop stars hired by ad agency Translation Advertising to help upgrade the sagging images of the Wrigley gum brands. All three singers have created new songs based on jingles from Wrigley’s past.