Up until June 2008, the Royal Monceau was a classic Luxurious Parisian hotel that had hosted Ernest Hemingway, Walt Disney, le général Eisenhower, Joséphine Baker, Madonna and Robert de Niro. Then a number of other high profile guests were invited to wreck the hotel in a single night.

In 2007, Alexandre Allard 39, bought the hotel his step father was the first owner of the hotel. He says:

“I bought the Royal Montceau because I'm the first Frenchman to reconquer a Parisian palace in 50 years. It's now time that someone creates a hotel dedicated to the French way of life.”

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