There appears to be no end in sight for the struggle with retail policy and the image of corporate environmental responsibility. We reported earlier on our experience with stores leaving their doors open with the AC blasting inside, only to find that some managers could’t be bothered.

Amongst intense debate, headway looked probable with a return trip yielding the good news that American Apparel had closed its doors.  Sadly, the success of our campaign seems to have been short-lived – Marco Raab, a friend of PSFK, sent us this photo showing American Apparel, back to letting their aircon run with doors wide open. The New York Times weighing in on the AC issue suggested that perhaps “it’s really going to come down to us ordinary New Yorkers.” Maybe we consumer peons have lost the battle for now, but we’ll hold out for results on the war.

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