The Give-It -Bag was the brain child of a German couple living in Cape Town, Philip and Regina Booth. It looks like a miniature rubble bag (the kind you get on building sites) and is made from recycled shipping bags that have made their way to South Africa. Part of the fashion appeal is the randomness of the graphics as the makers are dependent entirely on what materials come in – the ViralCool packaging shown here seems like a particularly apt choice.

Fifty percent of the profits go to deserving causes personally chosen by the couple such as footballs for township kids or supporting a school in Lesotho. They explain:

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