Peep Insights: The Impact of the Olympics on France and French Brands

Peep Insights: The Impact of the Olympics on France and French Brands
Maria Vrachnos and Robert Hsu
  • 21 july 2008

Since the incident in April, when the Olympic torch was extinguished by Pro-Tibet protestors in Paris, Chinese consumers have responded with boycotts of popular French brands like Carrefour and Dior. Adding to the anti-French sentiment have been threats by Nicolas Sarkozy of boycotting the opening ceremony of the Olympic games in August as well as the possibility of Sarkozy meeting with the Dalai Lama during a conference on Buddhism in France.

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