The Science of Thrill

At the recent This Happened Conference, Brendan Walker presented an interesting application of scientific research into the field of emotion. Walker runs a design practice group called Aerial. According to their website they are “a design practice specialising in the creation of tailored emotional experience. Blending strategies from the arts, design, engineering and psychology, Aerial offers strategic consultancy; the design and production of intriguing interactive electromechanical installations, sculptures and rides; and the curating and staging of engaging events.”