The BBC reports that theatre in London had its best year ever revenue-wise in 2007 despite a downturn in the number of plays. They suggest that reality shows and use of big names has drawn crowds to musicals and plays:
The Society of London Theatre's annual report said that box office takings last year rose to almost £470m. But the number of plays opening was down by a third on the previous year.
The report said two-thirds of tickets sold were for musicals, with Joseph and the Amazing Technicolour Dreamcoat and Grease doing particularly well.