Ricoh is building an nature powered billboard, scheduled to go up in Times Square this December. A first for New York, this solar and wind powered giant ad is only the third in the world. The other two are Pacific Gas & Electric’s in San Francisco and Ricoh’s original eco billboard in Tokyo. The ad’s lighting will be powered by 45 solar panels and 4 wind turbines. Strangely the system lacks any kind of back up power source. If there’s a cloudy day with no wind, the ad will not be illuminated.

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