Transformation from Watch to Cell Phone Now Truly Complete

Transformation from Watch to Cell Phone Now Truly Complete
Orli Sharaby
  • 2 july 2008

When’s the last time you wore a watch? With the cell phone having become an indispensable accessory, the wristwatch has become all but obsolete, worn more often for fashion or status than for its actual time-telling capability. Bringing the transformation full circle (not sure if they recognize the irony), Tag Heuer is launching Meridiist, a luxury cell phone possibly created for those who aren’t buying Tag Heuers anymore.

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