Viral Video Generates Hit Song

Viral Video Generates Hit Song
Dan Gould
  • 8 july 2008

Internet video sensation “Where The Hell Is Matt” has propelled an amateur singer into the big leagues. 17 year old Palbasha Siddique’s song “Praan” (Bengali for life) was used for the latest version of the video, which chronicles Matt Harding’s goofy dancing with people in 42 countries. The song reached the top 10 of Amazon’s soundtrack downloads, and is in the top 100 of all mp3 downloads. Harding’s video was entirely self produced with underwriting by Stride gum. The clip has been viewed over 4 million times in the past month. She will not receive any royalties from the track, but has gained priceless media exposure.

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