The Five Dollar Comparison aims to show how far you can get with a crisp Lincoln – a length that varies drastically depending on where you are. The site features user-submitted photos of things around the world that can be bought for five US dollars, ranging from a feature film at a theater in Lima, to a gallon of gas somewhere off the Highway 101 in California. It wasn't until we dug around the site a little more that we discovered the project was the creation of an advanced design and research team at Nokia. Obviously, the project has no direct relation to mobile device design, but it serves as an interesting study of value, consumption and scarcity around the world.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in