A new study has just been released by international market research agency HANSA-GCR, designed to “assess current and future green tech spending priorities, better understand green purchase drivers and barriers, explore green tech leadership, and identify what proof points translate to green credibility with purchase decision makers.”

And what did the study find? Among other things, it concluded that “female decision makers are more environmentally-conscious than males.”

There’s lots more where that came from. And if there’s ever been a time for a study like this, it’s now – with green business and lifestyle increasingly important, but what exactly “defines” green business and lifestyle increasingly murky, the comprehensive study will hopefully help us to sort some of it out.

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