14 Ways Starbucks Has Tried to Revitalize its Brand

14 Ways Starbucks Has Tried to Revitalize its Brand
Design
Christine Huang
  • 6 august 2008

PSFK friend Diana Wolf recently wrote an insightful piece on Starbucks’ multipronged attempt at brand revitalization. The whole article is republished here (with author’s permission):

“We’re not this young, beloved, entrepreneurial enterprise anymore… We have to do business in a different way.” – Starbucks CEO Howard Schultz

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