For young ‘trendsetting’ Americans, green is more about style then substance, a recent study by Outlaw Consulting suggests. Outlaw surveyed 100 “forward trendsetters” in NY, SF, LA, and Miami to create their 2008 Favorite Green Brands Index, asking the group to give their opinions on what makes a brand green and who they thought were today’s most environmentally conscious companies. The survey found that their trendsetter’s made a (sometimes false) correlation between brands that favored minimalist design – like Apple and Method – with green practices. At the top of their list of 15 were two brands whose eco-consciousness have been widely debated: Whole Foods (#1) and Trader Joe’s (#2). Sustainable Life Media comments:

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