With Apple having sold about $30 million worth of software through the App Store in one month, it comes as no surprise that companies are stumbling over each other to get their hands on that sweet profitable pie. Many app developers, to distinguish themselves in the growing market, have taken innovative approaches to utilizing some of the technology crammed into the iPhone. Dynolicious (and it's competitor g-tac) take advantage of the on-board accelerometer to record car performance data that is normally reserved for expensive racing technology. No word on the accuracy of these apps, but it's certainly a new use for a mobile phone. From the Dynolicious website:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in