Techcrunch shared this interesting graph from Gartner Research, measuring hype and adaptation of emerging technologies. It shows a sharp peak that occurs when people get excited over shiny new tech, and the ensuring crash when the hype dies down. After the initial roller coaster ride the worthwhile technologies make a slow climb into mainstream adaptation.

[via Techcrunch]

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in