The ICON: Cool After It Was Cool

The ICON: Cool After It Was Cool
Design
Dave Pinter, PSFK
  • 18 august 2008

It is some dark days for the SUV. People in the US just aren’t buying them in 2008, even used ones. Although desperate sellers might want to send theirs over to China. Remember back in the late 90’s buying an SUV was a way to rebel against the bland minivan that everyone bought when they were hot. SUV’s had attitude and looked tough in contrast to the bar of soap shaped designs that all minivans shared at the time. So is the SUV really doomed? Maybe not.

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