Creepy Microsite Encourages User Submitted B-Movies

Creepy Microsite Encourages User Submitted B-Movies
Nicko Margolies
  • 12 august 2008

The popular UK milk drink FRijj has recently launched an ad campaign pairing their sponsorship of a film festival with user created content. The B-Movie themed microsite calls on viewers to film their own masterpiece utilizing the brand. While the festival includes classics like Jaws and Scarface, the user videos are encouraged to pursue a lower standard of film with the clips on the site parodying not-so-classic movies like The Blob. From The Digital Mainstream:

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