What was the inspiration?

In 2006, my co-creator Mat Sanders found himself starring in the musical revue at the American Girl Doll Store on 5th avenue [in NYC]. Due to the corporation’s dubious ethics towards the actors in the show, Mat helped lead a strike against the store. I joined him on the picket line and even though we knew it was a worthy fight, clearly we saw the absurdity in the situation. Mat was working in a doll store—and now striking against it. Both of us have taken some embarrassing acting gigs in our day, and we knew that feeling like you were “selling your soul” was relatable to professionals in any field.

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