Ford Flex Rally – City-wide Celebrity Scavenger Hunt
Ford had a charity fundraiser last week that paired celebrity teams with the new Ford Flex. Press releases focused on the car more than the actual event, but we think the adoption of urban environments as playful spaces is noteworthy. LAist reports:
Basically the event challenged each team to use the interactive technologies of the new vehicle – Ford brands the Flex as a vehicle for “urban adventures” so it seems the scavenger hunt was created to showcase exactly that.