Going Where No Advertising Has Gone Before

Going Where No Advertising Has Gone Before
Nicko Margolies
  • 21 august 2008

Guerrilla marketing is now old news, it seems any corporate entity can hire a team of creative youngsters and plaster their image all over town. If you have an innovative approach for venues, you can find a marketing opportunity anywhere. Take the recipe directory called Recipe8, they found a free spot to publicize their URL in an unlikely place full of traffic, BugMeNot. The hugely popular resource for bypassing free login credentials has now become a soap box for free advertising. By putting their URL as a bogus login utilized for the New York Times, Recipe8 has gotten a smidgen of publicity under the torrents of advertising that sweeps the web daily.

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