Landfills are crowded with broken, failed products designed to either have a short shelf-life, or simply not well-designed at all. Unfortunately, the raw materials used to make these products typically aren't as poorly made, usually having a much longer lifecycle than the product they help to make. One example is the $5 umbrella us New Yorkers are able to purchase from street vendors whenever it begins raining. Good for a few hours before the thing literally begins to fall apart, the nylon & metal umbrellas are cheaply made with nice materials, just not made well. They end up in more trash bins than apartments after the rain passes.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)