Simon Berry was impressed by Coca Cola’s widespread distribution network in Africa. Though, he found it shocking that remote communities had access to all the Coke they could ever need, but not to life saving medicine. Taking matters into his own hands he started a Facebook group, campaigning to have Coke dedicate some of their distribution infrastructure to help ship medicine to areas that need it. The group grew quickly and generated a lot of positive publicity. Coke’s management took notice, and is now looking into taking part in the campaign.

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