MicroMu: An Innovative New Record Label in China
MicroMu is a new record label out of Beijing who is trying to change the way musicians, fans and brands engage with music in China.
MicroMu hosts intimate, live sessions at their bi-monthly acoustic nights in Beijing, as well as sporadic studio sessions, all of which are professionally recorded and filmed.
Each recording session is ‘released’ through a stand alone blog post, complete with all metadata, artwork and stream/download options. The content is released for free via the MicroMu blog (Chinese language) without the necessity of registering.