“Minority Report” Tech: Our Custom Ad Filled Future

“Minority Report” Tech: Our Custom Ad Filled Future
technology
Dan Gould
  • 27 august 2008

The Wall Street Journal reports that YCD Multimedia is going to be releasing digital signs that use facial recognition to custom tailor advertising on the fly. The camera equipped signage will scan shopper’s faces and determine their age, sex and ethnicity, based on facial features such as the size and shape of the nose, eyes, cheekbones and jaw line. Once the system figures out who you are, it will serve up an ad for something it thinks you may want.

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