At the start of this year, we featured a prediction by Monocle Magazine‘s Tyler Brule that we’ll see brands consider whether to use local materials, production and craftsmanship as a competitive positioning against other brands that get their stuff made in factories in Asia. Brule said:

In 2008, provenance is going to become more important at luxury goods companies as CEOs decide whether to downgrade their brands (they wouldn’t call it this, but we would) by shutting workshops and moving the work to Asia to improve margins, or take a long-term view and keep investing in craftsmanship, education and maintaining manufacturing facilities above the shop.

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