At PSFK Conference SF, Charles Ogilvie (the man behind Virgin America’s RED Interactive in-flight entertainment system, now at Panasonic) discussed the bold steps Virgin America ha taken to revolutionize the on board experience. Some highlights:

Branson’s start-up challenge, “What’s next in aviation? What will move the industry?” The passenger completely controls their experience Crew is more optimized (real time inventory and ordering) The beauty of having a networked environment is the you can make changes to the entire system, and get feedback immediately, and change some more what can we do in a captive environment that will help the entire industry? Profit doesn’t just have to come from ticket sales.

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