As a follow up to an earlier post, we decided to venture out and see Ralph Lauren’s QR codes in action. At the Rugby store near Union Square, as well as locations in several other cities, Ralph Lauren has inserted touch screen TV’s built into their window displays. The display is linked to the Ralph Lauren website and allows you to select items of apparel and capture their corresponding QR code via your cameraphone. Upon capturing the image, the item is placed in your online shopping cart where you can complete the purchase using your mobile phone, or over the Internet at a later time.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in