One of the issues we’ve had about Chris Anderson’s discussion about the ‘free economy’ is that we wondered whether there really were enough advertising dollars to go around to support it. Ah-ha, Chris Anderson says – not so fast! Ad-supported free is not the same as Real Free! He explains a little more in a recent blog post:

There are at least three classes of free:

The first is the use of “free” as a marketing gimmick: “buy one, get one free”… The second form of free is the “three-party market”, which is to say the world of advertising-supported free media. That’s most radio and broadcast television, most web media, and the proliferation of free print publications…

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in