Redefining McJobs: Recession Proof Opportunities?

Redefining McJobs: Recession Proof Opportunities?
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Nicko Margolies
  • 6 august 2008

While most companies are closing stores or otherwise covering tail during recent economic troubles, the international juggernaut McDonalds has decided the time is ripe for expansion. In a newly launched campaign for more “McJob” applicants, McDonalds is seeking to expand it’s UK base by 4,000 employees and is looking to invest millions of pounds into stores nationwide by the end of the year. Improvements include menu improvements, longer hours and the always encouraged free WiFi. The campaign is attempting to redefine the often negatively associated “McJob” title with new focus on employee benefits, like the poster pictured here. The Telegraph reports:

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