For years designers and engineers have been turning to data like The Measure of Man & Woman when designing products made to fit humans and their lifestyles. Designer and Professor Roger Ball, of Hong Kong PolyU, has gone a bit further after learning of Japanese snowboarders who were having trouble wearing US-designed helmets that left them with headaches: Ball has founded the SizeChina project, the first-ever digital database of Chinese head and face shapes.

Despite the fact that Asian heads are shaped differently than ‘Western' heads, products such as sunglasses and helmets have conventionally been based off of Western anthropometric data, resulting in a poor fit for Asian users. Scanning the heads of over 2,000 male and female individuals from six different regions across China using state-of-the-art 3D scanning technology, SizeChina aims to create a database containing virtual models of heads that will help ensure that the designs of medical, optical, and sports equipment in China will fit comfortably and safely for a population of 1.3 billion.

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