Starting a Green Restaurant with a Crowd

Starting a Green Restaurant with a Crowd
Design
Nicko Margolies
  • 12 august 2008

An article in the Washington Post examines a Washington DC project to start a restaurant utilizing a mixture of crowdsourcing and professional experience. Elements is an eatery that is slated to open in 2009, pending the successful establishment of funds and location. Aside from these rather large speed bumps, the idea has been hatched by a community of enthusiastic fans, all with a stake in the business. The prospect of profit sharing is obscured in the passion and supportive nature of the community that the project has created. A well organized website and an occasional meeting has successfully created a concept, a design, the logo and the name of the project. Through this collective process the restaurant already has an intense following of fans even before the doors open. Elements is planning to be a vegetarian/raw foods restaurant with a fully LEED-certified building and is estimated to take over $1 million to get off the ground. The Washington Post reports:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.