Tag Heuer’s “Communication Instrument” Selling Out

Tag Heuer’s “Communication Instrument” Selling Out
Retail
Orli Sharaby
  • 19 august 2008

Back in June we wrote about the upcoming launch of a cell phone by high end watchmaker TAG Heuer. We speculated on the viability of such a product, noting that for $6,100 it doesn’t really do much more than a normal cell phone. Is there really still a market for such expensive phones after all the many diamond encrusted ones are all bought up? Apparently, yes. The watchmaker now reports that a pilot launch of the Meridiist (or as TAG Heuer is calling it, the “ultra-avant-garde communication instrument”) at Selfridges London has sold out on the very first day it was available.

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