Thousands of new products are released into the wilds of the market every year. Some become great successes, while others fail hard. What’s the secret, the x factor that makes or breaks a new product?

Arbor Strategy Group thinks they know. For 30 years, the Michigan based company has studied and collected failures, along with their more successful counterparts, creating a massive physical database of consumer goods. Brands and designers can view over 110,000 items to get inspiration for developing new products. Highlights include baby food for adults, garlic flavored cake and a breakfast cereal that encourages kids to play with it.

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