Thoughts On Dell’s Digital Nomads Campaign
Bedouin Workers, Digital Bohemians and Digital Nomads are all terms more or less widely used to describe the same phenomenon. People all over the world tend to work less in a fixed-contract and fixed-workspace environment. Instead, they explore new ways, networks and spaces to work in. How we work, especially in the creative sector, has changed radically within a few decades.
People are either forced or rather choose to go into less constricted work relationships. The manifestations for this are e.g. the emerge of the Third Place, a space that is separate from the two usual social environments of home and the workplace. We have seen a lot of buzz surrounding this ongoing change of our work habits: books and conferences, initiatives and services to support this workstyle.