Tryvertising Wine Becomes A Game

Tryvertising Wine Becomes A Game
Joel Horowitz
  • 11 august 2008

Attempting to capture an audience for the ever-expanding wine market, the newly released (board) game, 4xProeven (Tastingx4) tests your party’s wine-tasting skills with four different brands and varieties of wine. Simply played, the label-covered bottles are shuffled, tasted, then compared to the descriptions of the four single grape varieties (Merlot, Cabernet Sauvignon, Pinot Noir and Shiraz) included with the game. Sold online and by a small number of wine stores in the Netherlands, the game will launch internationally shortly.

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