This week marks the 105th anniversary celebration of Harley-Davidson. The company’s hometown Milwaukee is hosting a 4 day celebration with the focal point being the recently opened Harley-Davidson museum designed by Pentagram. The design of the museum reflects a contemporary view of the company’s heritage. Pentagram has posted a virtual tour of the interior of the museum online. The firm worked closely with the curatorial staff to create a chronological narrative to the exhibits. 145 bikes from the Harley collection are on display. Each area integrates the bikes with dynamic architectural backdrops and restrained graphic communications. The design studio area pictured above takes cues from a lab and showcases the brands engineering heritage. Visitors to the museum conclude the tour with a chance to experience the feel and sound of a mix of current and classic models.

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