Back in the Spring an Urban Outfitters opened on Atlantic Avenue in the Cobble Hill section of Brooklyn. The ad that the company used to promote the store included on it the L Train icon, Domino Sugar, Coney Island, Biggie Smalls, Jay Z, the Cosby Show cast… Basically throwing a wide net over what is an incredibly diverse borough, and attempting to claim, through cliched pop culture icons, that Urban Outfitters represents it all. The ad (and the store) were subsequently thrashed in the blogosphere.

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