YouTube Turns Copyright Violations into Advertising Opportunity

YouTube Turns Copyright Violations into Advertising Opportunity
technology
Nicko Margolies
  • 20 august 2008

Google continues to challenge the old $1 billion suit with Viacom amongst privacy concerns and earlier attempts to allow advertising. Now, in another attempt to quell lawsuits and drive revenue, Google has introduced a system for copyright holders to claim and takeover popular videos featuring their content. In addition to taking the videos out of the hands of private users, the companies are allowed to embed advertising within the content.

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