The AIGA Journal has documented a thought provoking conversation between designers Steve Portigal and Dan Soltzberg. They discuss the importance of “noticing” when going through your day. It's a form of gathering inspiration from everywhere to fuel creative work. The key is getting out of the everyday way of thinking and seeing things with new eyes. Zen is often referenced in the discussion – and appropriately so. They advocate a kind of “waking up”, where you stay conscious and aware of the surroundings you're moving through – rather than being stuck in you own head and biased world view.

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