Peep Insights: A New Breed of Burger Chains in America

Peep Insights: A New Breed of Burger Chains in America
Maria Vrachnos and Robert Hsu
  • 8 september 2008

Those processed, frozen beef burgers that America has been putting up with since fast food chains perfected standardization just aren’t cutting it anymore. For years (since 1948, actually) the West Coast has enjoyed In-N-Out Burger’s fresh, never frozen burgers and hand cut fries with a cult-like devotion. While the West Coast has been savoring and bragging about a regional favorite, the East Coast has had to suffer -until now.

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