Bullseye Bodegas: Target Markets Good Design at Low Prices

Bullseye Bodegas: Target Markets Good Design at Low Prices
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Dave Pinter, PSFK
  • 15 september 2008

The past four days at four sites around Manhattan, Target opened their Bullseye Bodegas, four popup shops to feature the products from its 22 designer partnerships. Each store featured an edited selection of fashion, accessories, beauty, and home products all with an average price of $25.00. A number of the collections like Anya Hindmarch’s handbags are being previewed at the Bodegas before they go on sale at Target stores later this fall. Visiting the four sites, we noticed each was busy, even early in the morning.

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