The Perseus Books Group released their digital book technology, dubbed Constellation, earlier this month in a bid to bring new marketing technology to a wider range of publishers.  Online book selling heavyweights like Barnes and Noble and Amazon allow users an array of digital options to further entice online customers such as excerpts or sample chapters.  At the same time, big publishers like Random House are able to throw their weight around to push for these technologies in their releases when smaller independent publishers are unable to.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in