Constellation Brings Digital Book Technology to Small Publishers
The Perseus Books Group released their digital book technology, dubbed Constellation, earlier this month in a bid to bring new marketing technology to a wider range of publishers. Online book selling heavyweights like Barnes and Noble and Amazon allow users an array of digital options to further entice online customers such as excerpts or sample chapters. At the same time, big publishers like Random House are able to throw their weight around to push for these technologies in their releases when smaller independent publishers are unable to.
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