Esquire E-ink Cover Disappoints

Esquire E-ink Cover Disappoints
Christine Huang
  • 22 september 2008

Esquire‘s fancy e-ink cover is meant to serve as a window into the future of magazines as well as celebrate the publication’s 75th anniversary. While the gimmick looks kinda ‘neat’ and caught our eye on an otherwise uneventful subway ride, we really couldn’t get over the wastefulness of it all. Influx Insights brought our attention to how the battery-powered screen is the result of a rather complicated and energy-intensive process – which Esquire proudly explains in their issue (article). Getting these snazzy covers to newsstands required several transportation steps that spanned the globe, something Esquire seems to believe makes them that much more impressive. Huh. You can check out the video below to see the e-ink in action:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.