Esquire‘s fancy e-ink cover is meant to serve as a window into the future of magazines as well as celebrate the publication's 75th anniversary. While the gimmick looks kinda ‘neat' and caught our eye on an otherwise uneventful subway ride, we really couldn't get over the wastefulness of it all. Influx Insights brought our attention to how the battery-powered screen is the result of a rather complicated and energy-intensive process – which Esquire proudly explains in their issue (article). Getting these snazzy covers to newsstands required several transportation steps that spanned the globe, something Esquire seems to believe makes them that much more impressive. Huh. You can check out the video below to see the e-ink in action:

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